Web Survey Bibliography
Integrating the mobile phone into modern day market research constitutes the next challenge for the market research industry. Actually there exist two different approaches conducting mobile surveys: a) personal mobile panel research and b) ad-hoc mobile portal research. Two different case studies demonstrates the significance of both modes.
(1) We conducted a two-stage empirical study line to examine whether a) members of a recently recruited mobile panel effectively take part in mobile surveys and b) to gather structured information on their usage experience. In the first wave conducted in August 2008, 979 panel members were invited via a SMS/Wap-Push message to participate in a mobile survey. 206 participants (21%) answered a questionnaire related to an actual topic. In the second wave in August 2008, the 979 panel members were invited again to participate in a follow-up Web-based survey to figure out their subjective experiences with the mobile survey and if they did not take part, examine their reasons and motives.
(2) A mobile internet survey was implemented in a mobile internet portal to measure a) characteristics of the mobile internet population (e.g. socio-economic variables) and b) their mobile internet usage behavior. In November 2007 mobile internet users of two different mobile portals were invited to participate in a mobile survey offering them a mobile survey ad. 21% who clicked the survey ad, completed the questionnaire (n=242).
The results underline the potential for both approaches: (A) Panel members evaluated survey participance positively and future participation in mobile surveys is anticipated. (B) Significant faster response rate for mobile panel surveys compared to online panel surveys were observed. (C) No demographic differences (e.g. sex, age, education) for mobile panel participants have been found. In contrast participants of the mobile portal survey are mainly male, well educated and younger than German online population.
(D) The self reported main barriers of mobile panel members are technical problems (e.g. SMS/Wap-push link- functionality, connectivity, technical capabilities of devices) and perceived costs for taking part in such a study.
Future research should focus on both mobile internet survey modes, in order to extract specific advantages of each approach.
Homepage (abstract)/(presentation)
Web survey bibliography - Germany (361)
- The Video-Enhanced Web Survey Data Quality and Cognitive Processing of Questions; 2009; Fuchs, M.
- Gender-of-Interviewer Effects in a Video-Enhanced Web Survey: Results from a Randomized Field Experiment...; 2009; Fuchs, M.
- Mobility, Flexibility and Identity - How the use of mobile questionnaires improves the data quality...; 2009; Hellwig, O., Wirth, T.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Coverage- und Nonresponse-Effekte bei Online-Bevölkerungsumfragen ; 2009; Bandilla, W., Kaczmirek, L., Blohm, M., Neubarth, W.
- Using the World-Wide Web to obtain large-scale word norms: 190,212 ratings on a set of 2,654 German...; 2009; Lahl, O., Goeritz, A., Pietrowsky, R., Rosenberg, J.
- TitleInternet-basierte Messung sozialer Erwünschtheit: Theoretische Grundlagen und experimentelle Untersuchung...; 2008; Kaufmann, E., Reips, U.-D.
- Sozialforschung im Internet: Methodologie und Praxis der Online-Befragung; 2008; Jackob, N., Schoen, H., Zerback, T. (eds.)
- Does speed in completing an online questionnaire have an influence on its reliability?; 2008; Montag, C., Reuter, M.
- Response Effects in Video-enhanced Web Surveys; 2008; Fuchs, M.
- Using Internet Pages of Organisations as Data Source for Social Science Research; 2008; Baumgarten, B., Grauel, J.
- Representativeness in Online-Surveys Through Stratified Sample; 2008; Blasius, J.
- Individual payments as a longer-term incentive in online panels ; 2008; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Communicative Channels, Cognitive Processes and Question Understanding: Results from a Randomized Field...; 2008; Fuchs, M.
- The effects of incentives in internet panels: a review; 2008; Goeritz, A.
- Phone respondents reported less mental health problems whereas mail interviewee gave higher physical...; 2008; Ravens-Sieberer, U., Erhart, M., Wetzel, R., Krügel, A., Brambosch, A.
- Mobile Market Research; 2008; Maxl, E.
- Online vs. Offline in Mobile Surveys; 2008; Neubarth, W., Maier, U.
- Gender-of-Interviewer Effects in Video-Enhanced Web Surveys. Results from a Randomized Field-Experiment...; 2008; Fuchs, M.
- Nicht-reaktive datenerhebung: Teinahmeverhalten bei befragungen mit paradaten evaluieren. [Non reactive...; 2007; Kaczmirek, L., Neubarth, W.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Sampling Bias: Face to face to Web; 2007; Bandilla, W., Blohm, M., Kaczmirek, L., Neubarth, W.
- First Experiences with Internet Surveying in the German Socio-Economic Panel; 2007; Wagner, G. G., Schupp, J., Schraepler, J.-P., Siegel, N.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Blocked versus randomized format of questionnaires. A confirmatory multigroup analysis; 2006; Sparfeldt, J. R., Schilling, S. R., Rost, D. H., Rost, D. H., Thiel, A.
- Physical or Virtual Presence of the Experimenter: Psychological Online-Experiments in Different Settings...; 2006; Ollesch, H., Heineken, E., Schulte, F. P.
- Cash Lotteries as Incentives in Online Panels; 2006; Goeritz, A.
- Putting a Questionnaire on the Web is not Enough # A Comparison of Online and Offline Surveys Conducted...; 2006; Faas, T., Schoen, H.
- Beyond response rates: Effects of different (Web-) survey implementation procedures on sample composition...; 2006; Bosnjak, M., Marcus, B., Schuetz, A., Lindner, S., Pilischenko, S.
- Controlling the Baseline Speed of Respondents: An Empirical Evaluation of Data Treatment Methods of...; 2005; Mayerl, J.
- Determinanten der Rücklaufquote in Online-Panels; 2005; Batanic, B., Moser, K.
- Standards in Online Surveys. Sources for Professional Codes of Conduct, Ethical Guidelines and Quality...; 2005; Kaczmirek, L., Schulze, N.
- Sampling procedure, questionnaire design, online implementation; 2005; Jackob, N., Arens, J., Zerback, T., Jowell, R., de Rouvray, C.
- When Methodology Interferes With Substance; 2005; Schoen, H., Faas, T.
- The Quality of Ego-Centered Network Data: A comparison of online versus offline data collection; 2005; Snijders, C., Matzat, U.
- Meta-Analyses on Contingent versus Unconditional Incentives; 2005; Goeritz, A.
- Using an access panel as a sampling frame for voluntary household surveys. Experiences from a pilot...; 2004; Korner, T., Nimmergut, A.
- Examining expert reviews as a pretest method; 2004; DeMaio, T., Landreth, A.
- Cooperation and Community on the Internet: Past Issues and Present Perspectives for theoretical-empirical...; 2004; Matzat, U.
- Response and Field Period Effects: The Effect of Time in Online Market Research and Consequences for...; 2004; Basso Larsen, R., Rathod, S.
- Online or Not Online? A Comparison of Offline and Online Surveys Conducted in the Context of 2002 German...; 2004; Faas, T.
- Changing from PAPI to CAPI: A Longitudinal Study Dealing with Mode-Effects in the German Socio-Economic...; 2004; Schraepler, J.-P., Schupp, J., Wagner, G. G
- Paper and pencil or online? Methodological Experiences from an employee survey; 2004; Poetschke, M.
- Survey Administration Effects? A Comparison of Web-Based and Traditional Written Self-Administered Surveys...; 2003; Bandilla, W., Bosnjak, M., Altdorfer, P.
- Bracketing effects in categorized survey questions and the measurement of economic quantities; 2002; Winter, J.
- WeXtor 2.5: Develop, manage, and visualize experimental designs and procedures; 2002; Reips, U.-D., Blumer, T., Neuhaus, C.
- Cognitive processes when answering online questionnaires; 2002; Fuchs, M.
- Online surveys with simple random samples for large populations; 2002; Kreuels, B.
- Sampling problems in research on personal Homepages; 2002; Marcus, B., Machilek, F., Schuetz, A., Kilian, C.
- Social desirable responding and age on the Internet: older participants in online studies show a higher...; 2002; Reips, U.-D., Stoeber, J., Hahn, A.